Brand Driver Platform

By using the Brand Driver Platform as a strategic framework, we ensure that The Healing Playroom’s brand identity is not only visually appealing but also emotionally impactful and consistent with the core mission to provide licensed play therapy that promotes emotional growth and healing.

Logos

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The Healing Playroom

Neptune Beach

Riverside

Ponte Vedra

COLOR PALLETE

Turquoise

Pantone 325C

CMYK: 54/0/26/0

RGB: 107/201/199

RGB HEX: 6B/C9/C7

Black

Pantone 6C

CMYK: 72/68/67/88

RGB: 0/0/0

RGB HEX: 00/00/00

Yellow

Pantone 325C

CMYK: 0/22/92/0

RGB: 253/198/46

RGB HEX: FD/C6/2E

White

Pantone White

CMYK: 0/0/0/0

RGB: 255/255/255

RGB HEX: FF/FF/FF

Typography

Main: Helvetica

Website: Manrope, poppins

Bringing The Healing Playroom's New Brand to Life

Welcome to The Healing Playroom’s revitalized brand. This guide will help you write, design, and produce content that aligns with our new Brand Driver Platform (BDP) and brand persona, The Empowering Playful Storyteller. By the end of this training, you’ll have the tools to craft marketing materials that reflect the warmth, creativity, and expertise of our mission.

Part 1: Writing for The Empowering Playful Storyteller

Our tone of voice is inspiring, creative, and reassuring, guiding parents and caregivers through the world of play therapy with warmth and understanding.

Key Guidelines for Writers

  1. Start with Storytelling:
    Open with relatable scenarios, such as a child facing big emotions or a parent feeling overwhelmed. Build a narrative that connects emotionally with readers.
    Example: "Imagine a space where every toy is a tool, and every moment helps your child grow stronger. That’s The Healing Playroom."

  2. Empower, Don’t Overwhelm:
    Offer practical, actionable insights that make parents feel capable and supported. Avoid jargon or clinical tones.
    Example: "If your child says, ‘I hate you,’ it’s often frustration, not hate. Take a deep breath, acknowledge their feelings, and respond with love."

  3. Highlight Expertise with Warmth:
    Emphasize that The Healing Playroom’s therapists are licensed and highly trained, but always communicate this in a compassionate way.
    Example: "Our licensed therapists guide children to express emotions they can’t yet put into words, turning play into a powerful path for healing."

  4. Keep the Parent and Child Central:
    Always show how the service or message benefits both the child and the parent. Focus on connection, healing, and growth.

Common Applications

  • Blog posts: Use storytelling to explore challenges parents face and how play therapy helps.

  • Social captions: Be concise but emotionally engaging, emphasizing hope and solutions.

  • Website content: Write with clarity, weaving emotional connection into key service descriptions.

Part 2: Design for The Empowering Playful Storyteller

Design elements should reflect the brand’s warmth, creativity, and child-focused energy while maintaining a professional tone.

Key Guidelines for Designers

  1. Use Soft, Playful Colors:
    Choose colors that feel inviting and calming, such as pastel greens, blues, and yellows, to evoke safety and warmth. Avoid harsh or overly saturated tones.

  2. Incorporate Rounded Shapes:
    Rounded edges in design elements (icons, buttons, frames) create a sense of gentleness and playfulness, aligning with the brand persona.

  3. Highlight Playful Imagery:
    Include toys, blocks, or other playful elements, but ensure they appear purposeful and not frivolous. For example, a stack of blocks can symbolize growth or resilience.

  4. Balance Whimsy with Professionalism:
    While the tone is playful, ensure the design retains credibility by avoiding overly busy or childlike styles. The aesthetic should appeal to parents as much as children.

Common Applications

  • Social graphics: Use bold, engaging visuals that tell a story at a glance.

  • Flyers and brochures: Combine colorful imagery with plenty of white space for readability.

  • Website design: Ensure visual elements guide parents smoothly through the site, emphasizing warmth and accessibility.

Part 3: Social Media for The Empowering Playful Storyteller

Social media is where The Healing Playroom connects with parents, caregivers, and the community. Posts should engage, inform, and inspire.

Key Guidelines for Social Media Managers

  1. Engage with Relatable Scenarios:
    Create posts that reflect everyday challenges parents face, offering quick tips or heartfelt reassurances.
    Example Post: "Tantrums are tough, but they’re a normal part of growing up. 💛 Breathe, validate their feelings, and know you’re doing great."

  2. Use Visuals That Evoke Emotion:
    Pair posts with images of children at play, toys as metaphors (blocks, balloons, sparklers), or calming, family-oriented scenes.

  3. Encourage Interaction:
    Use engaging prompts to invite comments or shares, such as, "What’s one thing that always makes your child smile?"

  4. Highlight Licensed Expertise:
    Share posts that reinforce the professionalism of play therapy, such as therapist spotlights or quick explanations of how play therapy works.

Common Applications

  • Instagram: Use carousel posts to tell short stories or offer parenting tips.

  • Facebook: Focus on community building through heartfelt posts and links to deeper resources.

  • Stories/Reels: Create short, engaging videos that showcase the therapeutic playroom, explain play therapy benefits, or share quick parenting tips.

Part 4: Video Production for The Empowering Playful Storyteller

Videos bring the brand to life by showing authentic moments of connection and healing, paired with storytelling.

Key Guidelines for Video Producers

  1. Capture Real Emotion:
    Focus on moments that reflect warmth and connection, such as a therapist gently guiding a child or a parent sharing their story. Avoid overly staged or scripted footage.

  2. Tell a Story in Every Video:
    Begin with a relatable challenge, show the healing journey, and end with hope and empowerment.

  3. Highlight Play Therapy in Action:
    Show the playroom, toys, and interactions between therapists, children, and parents, emphasizing the professionalism and purpose behind every session.

  4. Keep It Warm and Accessible:
    Use natural lighting, soft music, and gentle transitions to create an inviting tone. Include diverse families and children to reflect inclusivity.

Common Applications

  • Parent testimonials: Showcase heartfelt stories of transformation.

  • Therapist spotlights: Highlight the expertise and warmth of the team.

  • Educational videos: Create short clips explaining concepts like emotional resilience or how play therapy works.

Final Thoughts

By embracing The Healing Playroom’s Empowering Playful Storyteller brand persona, every piece of content you create will reflect the heart of what we do: helping children and families navigate life’s challenges with creativity, confidence, and care. Use this guide to craft materials that inspire connection, build trust, and bring our brand’s story to life.

Let’s empower children and families, one story at a time.